The Samsung QuickDrive, as the name suggests, is very quick. It can wash a full load of clothes in half the time of a normal washing machine. It also has lots of other clever innovations, for example it saves energy by weighing the amount of clothes you put in and calibrating the precise amount of water and energy needed to get them clean. It even has a little ‘add in’ window for you to pop in that pesky sock you forgot while the wash is already on.
I spent the first half of 2019 at R/GA as the lead creative on the integrated campaign to launch the new QuickDrive. We made a bunch of films for Instagram & TV in markets all the around the world. It was a fairly intense experience including daily 8am client calls to South Korea, a 10-day shoot in Lithuania and more whip pans than you can swing a camera rig at.
Agency: R/GA London
CD: Nick Moss
Creatives: Nick Bygraves & Me!
Director: Daniel de Viciola @ Friend
