KP
In Summer 2022 I worked on a launch campaign for KP Nuts. Our big idea for the brand was called KPow! - basically translating the pure energy hit you get from eating a tasty packet of nuts into punchy joy-filled copywriting. The first set of ads were for KP Snack Packs – handy 30g packets of nuts that are the perfect size to slip in your pocket or handbag and enjoy while you’re out on the go.
The second product was called Nut-tastic - protein-packed nuts and raisins aimed at a more health-conscious snacker. Although, as was repeatedly underlined by the account team, we could in no way imply they were actually healthy as they very much weren’t so that was an interesting challenge.
Both campaigns appeared around the UK in OOH, digital display, social and Twitch.
Out of Home
YouTube 6”
