iPaper

The final big campaign I worked on at St Lukes was for the iPaper. In a world of increasing polarisation there’s a massive chunk of people who feel a bit excluded from traditional left or right leaning newspapers. They have an open mind on the world and want a paper that doesn’t try to jam its own ideological slant down their throats. The i newspaper takes each issue as it comes with a curious and questioning spirit. Our campaign; i: for open minds launched with a topical Vladimir Putin execution in Autumn 2022 - just in time for the end of the world.