The Launch of 4G

EE was the first mobile network to introduce 4G and, for the first 6 months, it was the only place you could get it. Before that everyone had been on 3G which was a bit slow and rubbish. 4G changed the game, making it possible to do things like stream videos on your phone and paved the way for revolutionary apps like Uber and Deliveroo. 

 I worked on a copywriting brief at Saatchi & Saatchi to announce the launch of 4G on EE in a suitably excited and playful tone of voice. These are some of my favourite executions: