Old Spice

While I was working at Leo Burnett, I got the chance to work on the iconic ‘Man your Man could Smell Like’ campaign for Old Spice. The campaign saw the Old Spice guy visiting Britain on a ‘Gentleman Hunt’ to discover what makes the UK man so manly. I was the lead social creative on the project and created a whole host of Facebook content tracking his journey around the UK. I also got to shoot some films with Isaiah Mustafa (the actor who plays the Old Spice guy) to tie in with key events on the social calendar like Valentines Day and, er, Man-Flu Season.