I was the Lead Creative/ACD on KFC at Freuds, helping create earned media campaigns for the brand that tap into culture including fashion collabs, a Michelin starred pop-up and our very own fragrance.
PITSTOP DELIVERY
I created a social and earned campaign to tie in with KFC’s sponsorship of the British Grand Prix on Sky. We took over a motorway service station on the way to Silverstone and created our very own KFC Pit Lane. Hungry drivers could pull up and have KFC delivered by a dedicated pit crew. We launched on TikTok with David (Crofty) Croft - the much loved Sky F1 commentator - on the mic.
The Fry Swatter
KFC new Fries coated with its signature herbs and spices seasoning was so good you’d have trouble stopping your mates from nicking one. The solution? The Fry Swatter. A purpose-built weapon to keep those grubby mitts off your chips.
Eau de BBQ
KFC created the taste of the summer with their limited edition Barbecue Burger. To celebrate we decided to bottle the irresistible aromas of a smokey charcoal barbecue with our very own perfume.
The KFC Omakase Pop-up
To mark the release of the limited edition Teriyaki Burger, we opened a special 6-seat Japanese Omakase pop-up restaurant featuring a menu created by TikTok chef Alito Greenland.
