I was the Lead Creative/ACD on KFC at Freuds, helping create earned media campaigns for the brand that tap into culture including fashion collabs, a Michelin starred pop-up and our very own fragrance.
PITSTOP DELIVERY
I created a social and earned campaign to tie in with KFC’s sponsorship of the British Grand Prix on Sky. We took over a motorway service station on the way to Silverstone and created our very own KFC Pit Lane. Hungry drivers could pull up and have KFC delivered by a dedicated pit crew. We launched on TikTok with David (Crofty) Croft - the much loved Sky F1 commentator - on the mic.
Eau de BBQ
In 2024, KFC created the taste of the summer with their limited edition Barbecue Chicken Burger (honestly, it really slapped!) To celebrate we decided to bottle the irresistible aromas of a smokey charcoal barbecue with our very own perfume. Because who wouldn’t want to go out smelling of barbecue?? The campaign got 1295 total pieces of coverage including 30 consumer titles and 8 nationals. It was also crossed the pond getting talked about on The Late Show with Stephen Colbert and Drew Barrymore’s talk show in the States.
The Fry Swatter
KFC relaunched their fries coating them with signature herbs and spices seasoning. They’re now so good you’ll have trouble stopping your mates from nicking one. The solution? The Fry Swatter. A purpose-built weapon to keep those grubby mitts off your chips.
The KFC Omakase Pop-up
To mark the release of a limited edition Teriyaki Burger, we gave KFC in Waterloo some Nobu vibes, opening a special 6-seat Japanese Omakase pop-up restaurant featuring a menu created by Michelin-starred chef Alito Greenland.
