At St Lukes I worked on a launch campaign for KP Nuts. Our big brand idea was “KPow!” basically translating the pure energy hit you get from a tasty bag of nuts into punchy joy-filled copywriting.  ­The campaign covered KP Snack Packs, handy 30g packs that are the perfect size to eat on the go, and Nut-tastic which were aimed at a more health-conscious snacker (though we couldn’t legally imply they were even slightly healthy, so that was a fun challenge). The campaign ran across OOH, digital display, TikTok and Twitch.