I worked on a pro bono campaign for the charity Reprieve about human rights abuses in Egypt. We decided to target western tourists visiting luxury Egyptian resorts, encouraging them to think more about the terrible government repression going on just outside their beautifully manicured hotel walls.

Sites like Trip Advisor are filled with posts from privileged western tourists whining on about the size of the infinity swimming pools or the quality of the 5-star service or food in the all-you-can-eat buffets. We took some of these posts and filmed Egyptian survivors reading them out to make the point that there are some things are really worth complaining about.

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