VISA — The Mattfolio

In 2012 I was working at Saatchi & Saatchi whose client Visa was a top tier sponsor of the London Olympics. Visa’s brand ambassador was Usain Bolt and I worked on a brief asking for innovative digital activations featuring the world’s fastest man.

My idea was to build a 100m long digital screen showing footage of Bolt running 100m in WR time with a running track laid alongside.

Ordinary people could then line tru their luck running 100m against the fastest person of all time.

The idea was to base the installation in a London park for the month of the game. We’d offer a £1,000,000 prize if anyone could actually beat Bolt (obviously extremely unlikely but would have been a great PR story). We’d invite celebs and influencers (David Beckham, Linford Christie, Prince Harry) to come and try their luck as well as ordinary people who’d get sent a video of their effort to post in social. The idea was bought by Visa and we were 6 weeks into production… when they changed their minds and pulled the plug 🙃

i paper

KP